Insights into our work
Beyond theory: How do we handle our projects? What are our project results? On the basis of exemplary case studies, we give you an insight into our work.
Probst & Consorten Marketing-Beratung is operating all over the German-speaking area – and sometimes in other countries like France, Italy, Czech Republic or even Finland. Our customers are transport companies, transport associations and public transport authorities.
Here you will find extracts of some selected reference projects:
Case study: Customer Relationship Management
In 2007 and 2008, Probst & Consorten Marketing-Beratung designed a new CRM for regular customers on behalf of Verkehrsaktiengesellschaft Nürnberg (VAG Nuremberg). Due to the fact that many subscribers terminated after a short time, central support practices were successfully introduced.
Case study: Price volume design on the senior citizen market
The reason for this project was a request by the Austrian region of Tirol in 2012 to create a fare product for the growing target group of senior citizens, which is easy to use. Probst & Consorten Marketing-Beratung’s aim was to develop a low-cost ticket, which at the same time provides the opportunity of a refinancing through the attraction of new customer groups without worsening the economic situation of transport companies.
Case study: Active sales in customer centres
Along with the introduction of a new subscription product in which Probst & Consorten Marketing-Beratung was significantly involved, the principal public transport operating company in Stuttgart (Stuttgarter Straßenbahnen AG) was planning a sales campaign for its customer centres in 2011. Together with the sales consultants, Probst & Consorten Marketing-Beratung developed a training concept which it implemented in several steps.
Case study: Electronic fares
In 2010 and 2011, the Münster public utilities were intensively preparing the introduction of an electronic ticketing system for their bus network based on their "PlusCard" customer card. For the development of the electronic fare which was introduced in 2013, they were advised by Probst & Consorten Marketing-Beratung.